"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. I thought the days when companies promised awesome algorithms without offering any details were over. Companies like AppNexus or DataXu are transparent... Continue reading »

World class mobile ad network and mobile app monetization using first-party data and the most advanced targeting and ad formats. The world's top advertisers rely on Airpush to reach mobile users and top developers and publishers use Airpush for the highest performing monetization solutions on the market.

Deliver a relevant message consistently across all channels in real time. Serving dynamically created ads personalized to individual consumers means more sales.

Innovid's global video marketing platform provides brands, agencies and publishers with everything they need to make video marketing work better at scale.

As money-hungry entrepreneurs quest to plaster every inch of our lives with ads, technology is actually becoming worse.

Penny Arcade, the web-comic-cum-video-game-media-empire, is gunning to give up advertising revenue by raising money through Kickstarter.

Until marketers move vendors off a percentage-of-media-spend business model, there will be misaligned incentives that bring down the industry, writes Audience Science's Michael Greene.

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Mobile rewards and advertising startup PaeDae is announcing that it has raised $11.6 million in new funding. The round is a mix of debt and equity, said founder and CEO Rob Emrich, though he declined to specify how much was debt and how much equity. The company says there are more than 20 investors, including Ed Ojdana, 3G Capital, Grind Games, and Silicon Valley Bank.

David Gedye walks us through a first look at Photosynth 2.0. This new update gives you a far more stitched and '3D model' look than past Photosynths through four different types of guided paths. The c

Gain valuable customer insights using advanced business intelligence tools, eCommerce metrics, marketing KPIs, and other performance indicators.

Frederic Opsomer call this de frietzak... What else would expect from a Belgian lighting engineer! U2 on their 360° tour. I only brought the 70-200mm f/2.8 lens with the 2x focal length multiplier, so this is about as wide as I could shoot the enormous 360° stage. Not visible are the enormous legs of the 'claw', which were somewhat reminsicent of Bowie's Glass Spider. See the Concert Slideshow, or View On Black

Startups and platforms should focus on solving that problem for brands, says Internet ad veteran Rick Webb.

Google rolls out its new +Post Ads format, which agencies say just might work.

Elmedia Player is the best Mac media player. It will play any video and audio file easily. Supported formats: MP4, AVI, MOV, FLV, MKV, MP3, MMV, etc.

Elmedia Player is the best Mac media player. It will play any video and audio file easily. Supported formats: MP4, AVI, MOV, FLV, MKV, MP3, MMV, etc.

Not up for 120 slides? Here's a pull of the best ones, with a focus on the data-heavy charts and graphs.

The future is here, courtesy of Mary Meeker.

HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors.

In March 2013, Coca-Cola rolled out an integrated Twitter-driven campaign on Romanian TV channel ProTV that asked the viewers to tweet about their family meals, so that their messages appeared live…

The sponsorship information hub for sponsors, rights-holders, sponsorship consultancies and suppliers featuring everything you need to know to enter the Hollis Sponsorship Awards plus news, views and case history archive.

Dive into the first ever 360° fiction experience and shed some light on the hidden vices of the unfamous Borgia, the heroes of the new CANAL+ TV show on iPhone and iPad