Join us for the magical opening reception of Into The Rainbow, a colorful immersive art experience brought to you by Spectra Art Space and Gradient Punch. Enter Spectra’s rainbow dimension and immerse…

Every year, The Museum of Modern Art’s Young Architects Program selects one lucky up-and-coming architectural firm to create a pavilion for MoMA PS1 in Long Isl

How do different levels of real-world distractions in immersive virtual reality systems affect user experience, recall and recognition of the encounter?

A year of milestones in immersive theatre, escape rooms, theme parks, mixed reality, and more

Creative storytelling and future-forward tech come together for untethered, fully immersive films made to ignite your senses.

montreal-based studio moment factory has realized an immersive multimedia environment for the reveal of oakley's disruptive by design campaign.

The Funhouse is open June 1-September 22.Tickets will be released in limited batches by date throughout the run. About The Funhouse: Step into another world: The Funhouse is an immersive e...

April Gomez is seeking a home for the experiential space. The entrepreneur talks about her plans, from a swinging mushroom to local artist involvement.

Virtual Reality Reporter is a news blog discussing virtual reality, augmented reality, VR porn, 360 videos, 360 camera, VR games, equipment, immersive storytelling, international events.

The value of an experience over a product purchase has increased a lot recently, particularly with the growth of Instagram where people want to share their experiences and inspire others.

Find out which categories consumers will splurge on in the year ahead.

This is a business theory that I have just come across and thought it could be interesting to explore in relation to the gift as an experience and giving/sharing time rather that products. classifying…

Microsoft Reactors allow a community of developers to flourish and foster a sense of cooperation as they host developer technical events across the world.

BLE brand director Anna Knight on how LBE is moving up the licensing table....

Four writers and a photographer bring you inside the interactive new East Side art installation

Gain free access to experience Snark Park, an immersive installation at NYC’s Hudson Yards created by the team at Snarkitcture, before it closes this summer!

If the 9K-resolution projection isn't immersive enough, the Honda Pacific Visions Theater's array of wind, scent, mist and haptic systems will do the trick.

LOS ANGELES (PRWEB) June 03, 2019 -- World Renowned Artists Mambo, Marcel Van Luit, Cocovan and More to be Featured July 18 - August 3

Otherworld is a 32,000 square foot immersive art installation in Columbus. Explore over 40 scenes filled with large-scale interactive art, mixed reality playgrounds, puzzles and secret passageways. It’s an all new kind of art and storytelling experience where visitors are encouraged to freely explore and interact with a surreal world of science fiction and fantasy. Feature Reporter Joe Sam was able to live in a fantasy as he explored the wonders of Otherworld. 5819 Chantry Drive.

The creative La Brea Avenue experience will donate some of its ticket sales to the Born This Way Foundation.

In the Arts District of Los Angeles, Android Jones' immersive art is on display. The experience is so much more than a museum, though.

The Cirque du Soleil founder offered a sneak peek Tuesday morning inside the eight-storey pyramid that has popped up in the Old Port. The pyramid will be the site of multimedia shows all summer.

The word is thrown around so much in art, theater, even classical music performances. But what does it mean? More important, why has it become a thing?

Holodome has left the building. Paul Allen’s vision for shared immersive, 360-degree reality without the use of a VR headset has ended its run at the Museum of Pop Culture in Seattle after a year. A…

The SIGGRAPH 2019 Art Gallery exhibit will run for one week only, 28 July–1 August, at the Los Angeles Convention Center.

The Luminarium is a permanent 2,000+ square metre immersive experiential galleryweaving powerful imagery from 150 state-of-the-art projectors onto a tapestry of surfaces.

The Immersive Digital Experiences Alliance (IDEA) will launch at the 2019 NAB Show with the goal of creating a suite of royalty-free specifications that address all immersive media formats, including emerging light field technology. Founding members, including CableLabs®, Light Field Lab Inc, Otoy, and Visby, created IDEA to serve as an alliance of like-minded technology, infrastructure, and creative innovators working to facilitate the development of an end-to-end ecosystem for the capture, distribution, and display of immersive media.