Immersive Experiential specializes in the development of innovative group interactive entertainment venues and related products and services including displays and…

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Researchers record neurological changes in a region called the mushroom body in the brains of bees completing a maze in a virtual environment.

A Starbreeze Studios exec warned that strong creative must lead this movement: "If we let technology lead this, we will fail."

Apex Legends is a free-to-play Battle Royale game where legendary competitors battle for glory, fame, and fortune on the fringes of the Frontier.

The 2500-seat multiplex will ultimately be networked with similar facilities, and connect directly to VR headsets as well.

A high-tech storytelling gameworld has just opened its doors in Santa Fe, New Mexico.

Location based entertainment industry is becoming driving force not only for VR entertainment but virtual reality in general. LBE is the platform for massive distributing of VR content and attracting …

Ubisoft is plunging headlong into the world of location-based entertainment. We speak to Jean de Rivieres about Assassin’s Creed, Rabbids and Just Dance IRL

More and more, generations of consumers are spending on experiences as a form of entertainment. And with the value of firsthand experiences on the rise, a new line of business called location-based en…

A WIRED retro item from the 25th-anniversary issue.

Museum of Ice Cream is the global phenomenon that has you swimming in a Sprinkle Pool & tasting your way to childhood on a unicorn! Housed in the landmark, historic bank in Union Square, leave...

Location-based VR is set to reach global revenues of $809 million by 2022, according to a new report.

Location Based Entertainment is changing the face of VR: making experiences bigger, more immersive and more social than ever before.

We explore the spherical realm by producing interactive installations, environmental sculptures, virtual tours and immersive experiences which have provided our…

bluemedia is a national signage company leading the industry in décor, custom fabrication and experiential activations for brands, teams, events and venues.

Magic can't make digital transformation happen. But we can. That's the message Framestore VFX artists brought to life in these films from Dell's Tech Stories campaign. The films takes place within one…

November 16, 2016 Doha, Qatar – Persian Gulf On an empty lot in the sandy outskirts of the very modern city of Doha a 5,000 square meter tent is erected to stage a very private event. In front of the tent stands a 110m wide by 9m high fabric-covered wall (about the length of a football field). Using high-powered digital projectors, 3D animations are projection-mapped onto the wall, giving the illusion of a large-scale kinetic modern art installation floating in the desert. With less than three weeks lead time, top Qatari event producer and designer Fahad Signature tasked US-based projection...

BKS designed looks inspired by the world of Westeros for the premiere party at the Walt Disney Concert Hall.

These brands have used projection mapping to dazzling effect. See what this tech is and some of its possibilities.

Octane render test with volume fog and AI denoiser (a deep learning algorithm that heavily reduces noise and improve render time). Made in less than a day; render time include. Built in Cinema 4D with Octane 4. Music: Ceephax acid crew - Voyage of Excellox (original ver. (time streched by 10%)). 1080p@24fps.

Interactive Digital Installation Exhibition Design/ Spatial Design/ AR/ Projection Mapping/ Experience Design/ Arts Education Workshop Invisible Light Garden,…

Creating endless variations merging 5 graffiti pieces with projection mapping. AR Graffiti is a study about the different elements of graffiti. The 5 Pieces, from who the outline is a given fact, were sprayed upon a wall, scanned, digitalized and converted to video animation. By projecting the layers back on the wall, the layers from the graffiti piece that are underneath the paint, are being brought back towards the surface. This way it becomes possible to create endless variations, using the different elements from the different designs. With AR graffiti WERC wants to implement the princi...

PRODUCED AND DIRECTED BY: Tom Durham [email protected] PRODUCTION DESIGN & CONCEPT DEVELOPMENT: Tom Durham and Scott Porter & Brian Paul CHOREOGRAPHY: Scott…

Marshmallow Laser Feast's ambitious realtime projection mapping campaign for Sony Playstation. Credits below.. We wanted to push video mapping on from anything…

Mojo Video Tech Inc. operates a digital media production studio in Brooklyn, NYC. Specializing in large scale video projections and multimedia display solutions, the company provides technical consultation and design services to all facets the entertainment technology industry.

This weeks theme is all about location-based entertainment.